Lead designer on Alliant’s custom communications team delivering multimedia Employee Benefits campaigns and branded experiences. Web designer steering end-to-end ideation, development, UX/UI, and digital innovation.

• Art directed Affirm’s global, 150+ page Employee Benefits website resulting in a high-traffic site that had 95,995 page views and 11,591 active users in the past 12 months. Crafted custom icons and imagery to steer brand expression.

• Pioneered and developed our team's first Open Enrollment (OE) microsite for Dolby as a responsive web-based solution for a remote workforce, resulting in a 53% engagement rate, 1:37 average session time, and a 50% call reduction to the benefits team during OE.

• Reimagined Pixar's Employee Benefits visual identity and OE campaign by leveraging data, developing campaign strategy and concepts, and executing end-to-end design. The campaign generated 36,000 events, achieving a 27% increase in engagement from 2023 to 2024.

• Owned the UX/UI strategy for our team's first Leave of Absence (LOA) website for Vacasa resulting in a scalable, high-demand, user-centered LOA website template.

Digital and motion designer on the Milken Insitute's brand team focused on animation, video production, digital report design, and data visualization to advance MI's global programs and policy initiatives.

• Storyboarded and developed The Milken Institute's official logo animation to enhance brand recognition and consistency across digital platforms.

• Orchestrated the design of promotional event materials, on-site factoid videos, and branded animations for the Milken Institute Global Conference, an event pulling over 4,500 attendees annually.

• Led the creative strategy and design of a front-page digital report series for the Milken Institute's Alliance to Improve Dementia Care, reaching over 30,000 industry experts. Crafted data visuals and branded imagery to communicate key insights.

• Produced the Milken Institute's most-viewed Facebook video of 2020, expanding marketing reach to 69,000+ views.

Applied exceptional design and time management skills to deliver printed books, eBooks, scholarly journals, and digital marketing materials from initial concept to production.

• Conceptualized and executed the book cover for the popular 9th edition of American Democracy in Peril by William E. Hudson, available on Amazon, Barnes & Noble, and more than 10 other marketplaces.

• Redesigned 40+ SageJournals covers as part of a 2020 rebrand, establishing a lasting visual identity to be used for decades.
  

• Developed branded social media templates, ensuring cohesive visual identity across 4 active social platforms.

Supported custom aviation design and production workflows at Van Nuys Airport by collaborating with the Creative Director, painters, printers, and mechanics to ensure quality and safety.

• Designed, printed, and laminated safety briefing cards for aircraft passengers, ensuring compliance with Federal Aviation Administration (FAA) regulations.

• Assisted in preparing digital renderings for Learjet paint jobs, including custom designs for Steven Spielberg's private jet.

• Printed, cut, weeded, assembled, and installed wide-format vinyl decals and signs, completing 3 end-to-end installations.

Assisted the Production Designer & Art Director on the HBO Documentary Films project Bright Lights, starring Carrie Fisher and Debbie Reynolds.

• Followed detailed instructions and communicated pertinent information to cast and crew to ensure a smooth filming process.

• Contributed to an initiative fostering working relationships and mentorship opportunities for Cal Poly students.

Leads a team of 7 volunteers in the hospitality room to coordinate the food menu, manage kitchen supplies, and maintain service schedules to provide a seamless experience for 200+ event sponsors over 2 days. Manages the Seaside Highland Games brand and 30-page website all year, ensuring consistency and quality across 5 marketing and media platforms.

Plans and orchestrates art projects for pediatric patients battling cancer and other serious medical conditions.

"Mac knocked it out of the park with her concepts for Figma! The client responded immediately with “HOLY WOW.” Designers juggle a lot on our team, but Mac consistently goes above and beyond! She continues to be an invaluable asset to our team.”

Prestigious award granted to one Alliant specialty team member for outstanding performance and measurable contributions to business success.

"Mac has been instrumental to our success, delivering exceptional client work, exhibiting leadership in team development, and driving continuous digital innovation in web offerings.”

• Platinum - Dolby 2022 Open Enrollment Campaign

• Gold - Doma 2022 Open Enrollment Campaign

• Gold - Radiology Partners 2023 Open Enrollment Campaign

• Gold - Snowflake 2024 Open Enrollment Campaign

• Gold - Viad 2024 Open Enrollment Campaign

• Gold - Mozilla 2024 Open Enrollment Campaign

• Gold - Vacasa 2024 Employee Benefits Microsite