Project
Role
Year
Benefits Brand and Campaign
Lead Designer
2024
Our team had the privilege of reimagining Pixar's Employee Benefits brand identity and Open Enrollment (OE) campaign—an exciting opportunity to craft a communications strategy for a company that values creativity, inclusion, sustainability, and storytelling to its core.
Deliver an Inside Out 2-themed benefits campaign, including a differentiated benefits brand built with scalable design elements. Create messaging, touch points, and final deliverables that resonate with Pixar’s 1,300 highly creative and diverse employees.
I led the creative direction, supported by a team of production designers, to deliver a benefits brand and multimedia, multi-channel campaign from concept to completion.
Technical: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Wordpress, Giphy
Functional: Research, Concepting, Presenting, Typography, Layout, Print Production, Print Management
Our team had the privilege of reimagining Pixar's Employee Benefits brand identity and Open Enrollment (OE) campaign—an exciting opportunity to craft a communications strategy for a company that values creativity, inclusion, sustainability, and storytelling to its core.
Deliver an Inside Out 2-themed benefits campaign, including a differentiated benefits brand built with scalable design elements. Create messaging, touch points, and final deliverables that resonate with Pixar’s 1,300 highly creative and diverse employees.
I led the creative direction, supported by a team of production designers, to deliver a benefits brand and multimedia, multi-channel campaign from concept to completion.
Adobe InDesign
Illustrator
Photoshop
Wordpress
Giphy
Research
Concepting
Presenting
Typography
Layout
Print Production
Print Management
Pixar does not have brand guidelines, so to understand their identity and craft a benefits brand around it, I had to dig deep. This gave me full flexibility, and I was excited for the challenge.
Pixar had critical feedback of their previous benefits materials. We listened to their feedback, conducted research, and held Q&As with the benefits team to gain a deeper understanding of Pixar's culture and Employee Benefits goals.
Our team collaborated closely to craft a brand narrative based on our research.
We created two tagline options to drive the brand: It’s Your Benefits Story—an invitation to the employee to be the main character in their journey of health and wellbeing, and Bringing Your Benefits to Life—a celebration of how Pixar’s benefits enhance and support employees’ lives.
I used a selection of motifs as visual inspiration.
Pixar's iconic Luxo Jr. logo screen
Pixar's linear architecture at the Emmeryville campus
Pixar's culture of sharing unfinished work
Pixar's multidisciplinary artists
I sketched and workshopped over 12 initial design ideas, refining them into three polished concepts.
A data-informed, story-driven approach was crucial to create an impactful campaign.
We explored dozens of touchpoints to reach employees and drive engagement with the campaign. We deferred a number of them to the 2025 campaign in order to focus on stabilizing the main channels in 2024.
We layered Inside Out 2 elements on top of the brand concepts to tie in the campaign theme. We tapped into the personalities of the Inside Out 2 characters to give the campaign a relatable and playful voice.
I pitched the concepts to Pixar in-person at their Emeryville campus.
After receiving feedback and making adjustments, Pixar approved the concepts, tagline, and text drafts. I then created the final brand elements in Illustrator and formatted the Benefits Guide in InDesign alongside our production artists. Finally, I reviewed and approved all the designs and managed the print process.
The final design leaned heavily into themes of inclusivity and acceptance, blending warmth, playfulness, and sophistication to reflect Pixar’s culture. The Inside Out 2 characters' speech bubbles added personality to enhance our overall messaging.
The project resulted in a visual identity consisting of scalable and differentiated design elements. The comprehensive campaign served as a perfect platform to role out the new branding, reinforce company culture and values, and communicate complex benefits information.
The campaign generated 36,000 events, achieving a 27% increase in engagement from 2023 to 2024. We also fortified a yearly $100k project built on trust, accountability, and partnership.
"This design is speaking my love language."
- Client Feedback (Pixar)
